It’s true that custom promotional products deliver tremendous value to both the advertiser and the recipient. They prove to be an effective form of advertising, but there should be plenty of thought that takes place before choosing which promotional product will best represent your company. You will need to consider what product is right for the recipient, while still staying true to your company’s image and message you want to convey. The options available may feel overwhelming, but with these helpful tips, you’ll be able to narrow down which products are best for you.
A useful promotional product means that your recipient will want to keep it, use it, or wear it. Studies show that usefulness is the number one reason recipients keep a promotional product long-term. The longer the item is kept, the more your brand is exposed or shared with others. No matter the price of the item, you want to choose something that will make it home with the person you give it to and be of good use to them. Tech items, desktop items, drink-ware, and clothing pieces are all good choices that you know practically everyone will use.
Choose something personal
The more you understand about your customers, the easier it is to make a lasting impression on them through your promotional marketing. Consider what type of audience you are targeting and what kind of lifestyles they lead. Your personal experience with your customers is a great source of information to know what products will work for them and which items they are likely to keep around. The customer will also appreciate the fact that you have taken the time to get to know them and are here to serve them based on their individual needs.
Choose something seasonal
Often times, the promotional product you choose may depend on what time of year it is. From summer fun to Holiday events, an appropriately-timed promotional gift can certainly make your brand appear festive and beneficial. If it’s a company summer picnic you are planning for, custom sunglasses, water bottles, or coolers would be a great gift that everyone would be happy to have. Or what better way to show appreciation to your customers or employees than by giving them a quality thermos, blanket, or jacket during the Holidays.
Choose something relevant
The entire purpose of promotional marketing is to boost awareness of your brand, so it is crucial to choose promotional products that stay true to your company values and identity. You should build your marketing strategy based on your brand message and what image you want to present as a company. You should stay consistent with things like colors, styles, & designs, and always ask yourself if the product in question is appropriate for your brand. The key is to find the balance of tailoring the product to be suitable for your customer’s needs, while still building your brand accordingly. When you have a clear strategy in mind, a cohesive promotional product goes a long way for your overall marketing efforts!
“Never give up, for that is just the place and time that the tide will turn” – Harriet Beecher Stowe