The Advantage of Co-Branding

Have you thought about giving a premium gift to your clients or employees?  Something with a name brand on it?  When you give a North Face ®, New Era ®, or Tervis ® product, you reflect an image of quality and reliability onto your own brand, simply by co-branding with one of the many name brands that have made their way into the promotional products industry.

Co-branded promotional products can be effective because that name brand automatically associates your business with the reputation of these larger brands.  The established brand has most likely already earned a considerable amount of goodwill, and this will transfer to your name as well.  You may also be able to reach a larger audience simply because of the reinforcement the name brand offers you.

Choosing a premium brand promotional product may cost you more in the beginning, but the benefits can definitely pay off!  Co-branding can help you portray a relevant image to potential customers who may be scoping you out.  The added perceived value may be just what your prospect needed to form a favorable impression of your company and move forward with the sale.

If you want a product that can communicate value of the product given, and the value you have for the recipient, a co-branded piece is the way to go.  These are items your clients or employees (or both!) will keep and use or wear often.  You can be confident that these products will be cherished and loved by the recipient, and you should be proud to associate your name with these time-tested brands.

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