The Value and Effectiveness of Promotional Marketing

Most companies share the same goal of wanting to increase their brand recognition and exposure.  One way of doing this is getting creative with your marketing!  By customizing an item that a customer can repeatedly use in their everyday life, you’re able to keep your brand at the top of their minds.  There are many reasons why promotional products are crucial for any business and help drive success in your marketing efforts.

The Staying Power:  Studies show that 8 out of 10 recipients remember where they received a promotional product from and use it at least once a week.  A key aspect in choosing an effective promotional product is considering the usefulness of the item to the recipient.  Obviously the more useful the product is, the longer it will be kept!  Promotional products are also often passed along, increasing the longevity of the brand engagement provided by the promo.

The Cost: Promotional products are widely viewed as a cost effective marketing strategy.  They can bring a greater return on investment, and cost considerably less per impression when compared to other forms of advertising.   There is a vast range of products available in the industry, so no matter what the size of your budget is, there is surely a promo item that will meet your needs.

They Boost Morale: The use of promotional products can also improve both your customer and employee relations.  Gifting promotional products to existing clients shows them that their business is valued and appreciated.  It is a very effective measure to keep them loyal to your brand.  Not only do they make a great impression on your customers, they can also create positivity in the workplace as well.  Promotional gifts can inspire employees and help them maintain a positive view of your company.

All across the board, promotional products work to maximize exposure of your brand and increase the overall favorability of your company.  Offering branded items to your customers at events, meetings, or at your storefront is an extremely effective marketing tactic that will bring your brand to mind anytime they are using this product.  If your company does not already invest in promotional marketing, you should definitely consider adding these benefits to your marketing strategy!

 

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