Advantage Marketing, Inc

When it comes to marketing your business, there are so many ways to engage your customers. But promotional t-shirts continue to be one of the best ways to drive awareness and grow recognition!  There’s no denying that a good quality printed t-shirt will get worn and be a long-lasting billboard for your brand. Here are some of the top benefits of using promotional t-shirts:

  1. Brand Recognition

When customers or employees wear your branded t-shirts, they effectively become a walking advertisement to the wider public.  The more often a brand is seen, the more likely it is to be remembered.  T-shirts can be especially helpful for businesses that are new to the market or have a unique product or service that needs more exposure.

  1. Cost per Impression

Another great benefit of promotional t-shirts is the cost per impression.  As people wear your t-shirts around town, your cost per impression will continue to go down over time, as they are exposing a whole new audience to your brand.

  1. Builds Team Spirit

When you give employees a branded t-shirt, you are also building team spirit. Providing matching shirts for your team to wear establishes a sense of community and inclusion.  It is also a great way to show appreciation for your employees, which can lead to better relationships and loyalty.

  1. Conversation Starters

Promotional t-shirts oftentimes start a conversation and create new interest in the company or event that is being advertised.  If you give your audience a custom t-shirt, this alone makes them feel a part of your brand.  When they feel a part and favorable about your brand, they are more likely to talk about it!

  1. Versatility

Finally, promotional t-shirts are versatile. They can be worn by employees, customers, and even given away as freebies or prizes. This versatility makes them a great investment for your business.

Promotional t-shirts are nothing new to the marketing world, but they work!  Choose a good quality shirt and have fun with your branding.  Experiment with colors, fonts, and graphics to create a custom t-shirt that will accurately represent your business and be a piece your audience will love!

Amanda Booth

Marketing Coordinator

“Never give up, for that is just the place and time that the tide will turn” - Harriet Beecher Stowe