Advantage Marketing, Inc

Trade shows are a great way to showcase your brand and connect with potential customers. However, with so many companies vying for attention, it can be a challenge to stand out from the crowd. One effective way to make a lasting impression is by using promotional products. Here are some tips on how to use promotional products at a trade show:


  1. Choose the Right Products

The key to using promotional products effectively is to choose items that are relevant to your brand and useful to your target audience. For example, if you are a tech company, you may want to give away branded phone chargers or USB drives. If you are in the food industry, you could offer samples of your products or give away branded kitchen utensils.


  1. Make Your Booth Attractive

When designing your booth, make sure to incorporate your promotional products into the overall theme. Use branded banners, tablecloths, and signage to draw attention to your booth and create a cohesive look. You can also use your products as part of your display, such as showcasing them on shelves or in a display case.


  1. Offer Incentives

To encourage visitors to your booth, offer incentives for them to engage with your brand. For example, you could offer a free product sample or a discount on their first purchase. You could also run a contest or giveaway that requires visitors to provide their contact information in exchange for a chance to win.


  1. Train Your Staff

Make sure your staff is trained on how to effectively use your promotional products to engage with visitors. They should be knowledgeable about the products and able to answer any questions visitors may have.


  1. Follow Up

After the trade show, follow up with the visitors who stopped by your booth. Send them a personalized email thanking them for their visit and offering them a special promotion or discount. This will help keep your brand top of mind and encourage them to make a purchase.


Using promotional products at a trade show can be a powerful way to promote your brand and make a lasting impression.  By following these guidelines, you can make the most of your trade show experience!

Amanda Booth

Marketing Coordinator

“Never give up, for that is just the place and time that the tide will turn” - Harriet Beecher Stowe