Did you know that custom branded apparel is the most popular category in the promotional marketing industry? The increased exposure and engagement your brand can gain from it is hard to beat! Anyone wearing your apparel turns into a walking advertisement and takes your name with them everywhere they go. If your company has not made this investment yet, you definitely should consider doing so! Here are some tips on how to get started.
Know who the apparel is for
The first thing to consider is who will be wearing the apparel. If you are ordering for labor-intensive groups, features like safety and durability are important factors. For an office team, features like fit, style, and professionalism may be important. If you are ordering branded apparel as a gift for client or employee appreciation, great quality and high perceived value may be what you are looking for. For a younger or trendier demographic, high-quality casual wear may be the key. There is a wide selection of styles and materials available to meet all of these various needs.
Consider what material works best
There are many things to consider before you choose a material. Demographics and even climate can play a part in your selections. In cooler climates, fleece is a great choice because most people like fleece because of its warmth, soft touch, and comfort. If your audience is in need of high-performance apparel, there are many performance fabrics you can choose from. You can choose from numerous wicking fabrics, anti-pill, or anti-microbial materials. If your audience is environmentally conscience, there are many eco-friendly options available as well. Eco-friendly apparel is typically made from bamboo, organic cotton, or recycled cotton.
Think outside the box for decoration
The next step is to choose your decoration method depending on what fabric you have selected. Most people are familiar with basic screen printing or embroidery options, but there are several other methods that may allow you to be more creative with your design! Your account executive can walk you through these and show you examples of various decoration techniques such as dye sublimation, digital printing, laser applique, heat transfer, debossing, etc., that you may not be as familiar with. Your account executive can help guide you toward the best choice and give you a price estimate based on your particular logo.
We are here to help
There is a lot that goes into ordering the perfect branded apparel, but do not be overwhelmed by the possibilities! We are here to help manage the selection and the process. We want to help you come up with the right combination to create custom apparel that matches your company’s style and values. With the right choices made, your recipients will be excited to wear the apparel and your brand will become more visible and more recognizable!
